SEO → REVENUE
Organic Revenue
Engine
Turn monthly organic search traffic into expected revenue. The model follows your go-to-market motion, billing model and unit economics.
01Organic trafficMonthly visitors
visits / mo
02Acquisition modelGo-to-market
Opt-in free trial that converts to a paid plan.
03Conversion funneltwo-step
2.5%
Trial signup ~2–5% of visitors
20%
Free trial ~15–25% convert to paid
04Pricing & economicsrecurring
Recurring revenue, so churn and lifetime value apply.
$
5%
enterprise ~1–2% · SMB ~3–7% · self-serve / pilots 15–40%+ · lifetime ≈ 20 mo
Estimated new MRR · Free trial
$3,750/mo
$45,000 new ARR run-rate
Steady-state MRR ceiling
$75,000
if acquisition holds at this rate
New customers
75/mo
LTV / customer
$1,000
Cohort value (LTV)
$75K
one month of traffic
New trials
375/mo
Conversion cascadeper month
Visitorsorganic traffic15,000
2.5% start trial
Trialsfree trials started375
20% convert
Paying customers@ $50/mo each75
1-year MRR build
$34,473 · MRR at year 1