A website for your law firm that you own, and that costs less to run.
We move law firm websites off WordPress onto code your firm owns, run by Claude. Intake forms post straight to your case management or CRM, call tracking stays, and a new practice-area page ships the day you ask for it. Our target is 80 to 90% less spent running the site. Most of that comes off the developer, agency and plugin bills, not the hosting.
Your stack
What replaces each part of your WordPress site?
Each plugin did one job. In code, that job is part of the site, so there is nothing to license, update or patch.
| On WordPress | After the move |
|---|---|
| Page builder (Elementor or Divi) for every page | Components in code. Claude writes the page; a lawyer approves it. |
| Intake form plugin (Gravity Forms, WPForms) | A form in code that posts to your case management or CRM and emails the intake team. |
| Call-tracking script added through a plugin | The same tracking numbers and number swap, added once in code. |
| SEO plugin (Yoast, Rank Math) | Titles, LegalService and Attorney schema, and the sitemap, in code. |
| Live chat or intake chat plugin | One chat widget added in code, sending to the same inbox. |
| Caching and security plugins | Not needed. Pages are built ahead of time, and there is no wp-admin to attack. |
Why do law firm pages wait on an agency?
Most law firm sites are built on a page builder. A new practice-area page means opening the builder, copying an old page and fixing the layout, so it waits for whoever knows the builder.
In code, a page for a practice area in a city is a file Claude writes from your notes and past cases. A lawyer reads it before it goes live.
Each of those pages needs your own cases and local facts. A page that only swaps the city name is what Google calls a doorway page, so we write each one from your intake data.
63% of 303 personal injury law firm websites across 25 US markets ran WordPress, and 92.7% of those used a page builder. Source: Constellate study, reported by Webtonic (third-party).
What you get
What changes for law firms after the move?
Migrate
Every page moves, and every old URL still works.
We export your pages, posts, forms and tracking, map each old URL to its new one, and keep the old site up until the new one is live.
- Every URL kept or redirected
- Redirect map checked before launch
- Search Console checked on day 14 and day 30
- Forms and tracking moved and tested
- Old site kept until the new one is live
- Content in your own GitHub
Capture leads
Every form lands in your CRM, with where it came from.
Forms post straight to the CRM you already pay for, with the page and campaign attached. Your team gets the alert by email or Slack.
- Forms post to your CRM
- Alerts by email or Slack
- Call tracking kept
- Spam filtered without a plugin
- Campaign source saved with each lead
- Booking embeds from your own tools
Get found
Found in Google, and cited by AI assistants.
Titles, schema and the sitemap are written in code and checked on every deploy, along with the files AI assistants read, such as llms.txt.
- Titles, meta and schema in code
- Sitemap dated from git
- llms.txt written on every deploy
- Core Web Vitals checked before launch
- Redirects kept in one file
- AI citations tracked monthly
Case study
We moved our own sites first.
Questions law firms ask before they move
Will our intake forms still reach the right person?
Yes. Each form posts to your case management or CRM, such as Clio Grow, Lawmatics or HubSpot, and emails the intake team. We test every form before the old site goes off.
Do we keep our call-tracking numbers?
Yes. The same numbers and the same number-swap script are added to the new site in code, so your call reports carry on without a gap.
Can we add a page for each practice area and city?
Yes, when each page has something of its own: your cases, local court details, the attorneys who handle that work. We write them from your intake data, and a lawyer approves each one.
Who approves attorney advertising disclaimers?
Your firm does. The disclaimer your state bar requires sits in one component, so it shows on every page, and nothing goes live without a lawyer’s approval.
Keep reading
Other businesses we move, and the numbers.
Clinics and practices
Booking and intake in your own EHR tool, with no patient data on the site.
B2B companies
Catalogue pages from your product data, and quote requests in your CRM.
WordPress Cost Calculator
Add up what your site costs a year in hosting, plugins and people.
WordPress and an agency, or a coded site?
Who edits, what you pay for, and when staying on WordPress is the better choice.
Move your law firm off WordPress.
Thirty minutes with both founders. Pick a time below. If there is a fit, a one-page agreement follows within 24 hours.
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