How Mockey runs SEO for 25M+ impressions in 12 months with an AI agent

Mockey has run its SEO with an AI agent from the start, in October 2025. The agent watches Search Console, decides which pages to write and which to fix, does the work, and publishes it.

Mockey’s site earned 25M+ Google impressions in 12 months, all of them while the agent ran its SEO. Here is what the agent does, and what a person still decides.

The problem

SEO usually waits on someone with time. Someone has to read Search Console, spot the pages that are slipping, choose the next keyword and write the page.

Mockey didn’t want its SEO to wait on that. So from day one, the agent does the reading, the choosing and the writing, and a person reviews it.

What we built

AI does the work in each step, and one person on Mockey’s SEO team reviews it.

1. Watching Search Console. The agent reads Mockey’s Search Console data on a schedule and notes what moved: queries, pages and positions.
2. Finding the opportunities. It picks the work worth doing next, such as a page that ranks just off the first page, or a query people search that no page answers yet.
3. Writing new pages. It drafts the page for the query, in Mockey’s voice, from Mockey’s own product and templates.
4. Updating pages and keywords. It rewrites the parts of existing pages that fell behind and updates the keywords they target.
5. Publishing, then checking again. It publishes the page, then watches how each change performs and refines it. Since September 2026 it publishes through the same pipeline as every other Mockey page (see how Mockey moved 328 posts off WordPress).

What goes into each decision is the part we keep for clients.

What it cost

• Site stack: $0 a month for Astro, GitHub and Cloudflare, as in the publishing recipe.
• AI tools: paid separately, and not included in that $0.
• People: one person on Mockey’s SEO team reviews the agent’s work, 1 to 4 hours a week.

What came out

Mockey’s site earned 25M+ Google impressions in 12 months. That is the ground the agent covers: every page and query in that Search Console account is one it can read, rank and work on.

The agent’s job	What it covers
Watching	Every page and query in Mockey’s Search Console
Choosing	Pages just off the first page, and queries no page answers yet
Writing and fixing	New pages and existing ones, in Mockey’s voice
Publishing	The same pipeline as every other Mockey page
Reviewing	One person on the SEO team, 1 to 4 hours a week

This number comes from Mockey’s Search Console, for the 12 months to 3 November 2026.

What we learned

The biggest openings were already in Mockey’s own Search Console data. Queries the site already showed up for, and pages sitting just off the first page, pointed to the next work more clearly than any keyword list.

So the agent starts from that data every week and works outward from what Mockey already ranks for.

Installed on your company

This fits a business whose site already gets search traffic and has a Search Console account, with someone who can approve pages in your voice.

In week one we connect Search Console and read the last three months to find the openings already in your own data. Then we agree what the agent may publish on its own and what a person approves first.

Each month you get a report: pages written, pages updated, and how clicks moved. The calendar below books the first call.